Made to measure shirts

Shirts Highlights

Tailor made suits and Sport Coat

Tailor Made Suits

By appointment at our shop

Wrinkle Free Shirts

Journey Collection

Wrinkle Free Fabrics

Made-to-measure shirt Gift set

Gift sets

Give the gift of a truly bespoke experience


Moccassins 7L x Swann

Penny Loafer



Made in Italy

Made to measure Shirt Quality

Swann & Oscar quality

Made in France

does it work?

Create your own shirt or choose from our collections

Select a standard size or opt for the made-to-measure experience

Delivery within 15 working days or free in-store collection

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Vincent et Thibault - Swann et Oscar

9 Reasons People Love our Shirts

The elegance of a free spirit

Made-to-measure made easy


Choose a fabric or a design

Linen, leno, poplin, Oxford weave, Chambray, and many more from the best weavers including Thomas Mason, Albini, and Soktas etc.


Customise the options for your shirt with a few clicks

Follow our tips to make the best selections for your collar, cuffs, and all the other finishing touches for your shirt - or choose one of our standard packages.


Select a standard size or opt for a shirt to fit your own measurements

Opt for a standard size or introduce a bespoke element by sharing the measurements of a favourite shirt.


Receive your shirt within 15 to 20 working days

Your shirt is cut from the fabric the next day following your order. You can collect it from our store or have it delivered to any address.

Latest inspirations

  • Casual
  • Fancy
  • Timeless

Shirt Green Yellow Check Pattern Chambray

Large Swallow Collar, Round Cuff 1 Button


Green Red Tartan Shirt

High Amalfi Collar, Half-Moon Cuffs


Yellow Black Tartan Shirt

High Amalfi Collar, Round Cuff 1 Button


Brown Blue Chambray Shirt

Large Swallow Collar, Round Cuff 1 Button




Your opinions

“Dear artists, you have the taste, the talent, the style, the best fabrics: four reasons for my everlasting loyalty. Yours,”

L SF - Capri

Swann & Oscar stories

View the journal

Penny Loafer Ivy Mocassins

Collab Swann x 7L

Ivy Penny Loafer

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lookbook PE2020


Spring / Summer 2020

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