View my cart
Finalize my order
It's an iconic menswear classic, offered at a price that represents superb value for money.
Because every man is unique, the act of creating your own shirt is a way to express yourself and assert your freedom! Create your own shirt in just a few minutes.
Create your own shirt or choose from our collections
Select a standard size or opt for the made-to-measure experience
Delivery within 15 working days or free in-store collection
Linen, leno, poplin, Oxford weave, Chambray, and many more from the best weavers including Thomas Mason, Albini, and Soktas etc.
Follow our tips to make the best selections for your collar, cuffs, and all the other finishing touches for your shirt - or choose one of our standard packages.
Opt for a standard size or introduce a bespoke element by sharing the measurements of a favourite shirt.
Your shirt is cut from the fabric the next day following your order. You can collect it from our store or have it delivered to any address.
L SF - Capri
View the journal
The Oxford Shirt
The Seersucker Shirt
What the media is saying about us
It's all in the detail!
There is a certain concept of masculine elegance that is built on minuscule, almost invisible details…
Made-to-measure makes a comeback
A made-to-measure shirt requires the same techniques as a bespoke suit…